Haunted Attraction Network

Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween through retail. Retail is the first wave of the season, and it primes guests for everything that comes after, including your attraction. In this issue: -Spirit Halloween to Hire 52,000 Seasonal Associates -2026 Halloween & Costume Association Awards Open for Submissions -Legoland Fl

Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11% year over year, with the steepest declines among lower-income households, women, and families without kids. This week, we break down who's still spending, what they want, and why Disney's new Oogie Boogie Bash street party might point to where entertainment is heading. In this issu

Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this issue: - Sinners Announced for Halloween Horror Nights Orlando and Hollywood - Hersheypark Dark Nights Sets June Audition Dates - Epic Universe Turns One: Takeaways - Disney Faces Class Action Over Disneyland Facial Recognition - Field of Screams Nixa Expands to Branson With New Indoor Haunt - Hotel of Terror Reaches Purchase Ag

Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at HHN, and all the haunts with hidden bars, we're seeing more haunts weaving food into the story. Guests are buying experiences from us, and food has to be part of that, not separate from it. Also this week: United Parks posted a rough Q1 while peer parks grew, and the next Sphere

Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it tells us something useful: guests are still booking, still spending, and still showing up. The two chains are taking different approaches to the same moment, with Six Flags leaning into value and regional passes while Disney leans into premium. For haunted attractions, the takeaways are the same ones we've been tracking since TransWorld. In this issue: Disn

It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season. In this issue: -Dead Man's Party Returns to Six Flags Great Adventure -Six Flags St. Louis Enacts Strict Chaperone Policy -Universal Horror Unleashed Teases New Dinner Series -Nocturne Theatre Debuts The Eaves -Ohio Haunters Convention Takes Place This Weekend -Midwest Haunters Convention Announces Pre-Show Tours -Spooky Swap Meet Announces 2027 Dates Read m