Digital vs. Traditional Marketing for big and small attractions

NEWS/Quick-Takes:
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Main Topic:
Digital vs. Traditional Marketing for big and small attractions

Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.

The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.

Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.

Wrap-Up:
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