How do you use retargeting? The cornerstone conversion tactic for your attraction explained.

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction.
“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.”


NEWS/Quick-Takes
When: The Scientific Secrets of Perfect Timing
Book by Daniel H. Pink
Brad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”

THE VOID Expansion (9 locations opening. Total of 17 globally)
Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018

Brand attractions taking over!
“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”
https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/

Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content
https://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/

Facebook's 3D Posts are Coming - Here's What They'll look Like
“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”
https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/


A perfect follow-up to our influencer show:
3 Ways to Determine if an Influencer’s Impact Is Real or Fake.
It's sometimes hard to tell if followers are bought or genuine.
https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/

Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com