The Haunted Attraction Association’s 2025 State of the Industry Seminar

Spencer Terry is the General Manager of Fear Factory Haunted House in Salt Lake City, Utah and serves as a Haunted Attraction Association board member. He has been a consultant in the retail, human resources, business, hospitality and non-profit fields for over a decade. With several rides, 6 buildings of terror, over 65,000 attendees annually, and a combined cast/staff of nearly 250, he’s proud to call Fear Factory home. Prior to his role there, he spent nearly 20 years in the hospitality, non-profit, residential management, retail and corporate HR worlds, ranging from C-Suite, EVP of Retail Operations, Executive Director positions and more. Spencer founded Gateway of Chaos haunted attraction-a 100% non-profit haunt with 50 volunteers, and has been an avid haunter, and home haunter, since he was seven years old. As a private consultant and keynote speaker (see spencerterry.com) for several of the field’s he has worked in, a former city councilman, volunteer firefighter, and an educator/presenter at over 10 universities and 15 school districts, plus his education in business and human resources, he combines his experience and knowledge in a passionate way that has helped maximize the goals of Fear Factory Haunted House to continue to be a heavily awarded attraction, and one of the best attractions in their industry (recently awarded the Legendary Haunt Tour Award in 2018). Spencer is dedicated to making the haunt industry stronger and more collaborative. When he has time to breathe, he's an avid Utah mountains lover, gardener, family man, life coach, and volunteer.…

Kevin’s love for haunted houses started in childhood. A love that led him to travel over 170,000 miles to nearly 30 states gathering props and learning from some of the top haunted attractions. Five years later, with dozens of charities, and tens of thousands of happy (and scared) guests, his attraction is still growing each year. Aside from the haunt, he has over 25 years of successful business experience and currently leads a large company of over 250 team members and $30 million in revenue. He truly enjoys the training, development, and servant leadership aspect of it all.