Attendees are the lifeblood of attractions, yet, the more attendees, the more difficult it is to immerse each one in the story individually. This is the classic attraction conundrum. In this keynote address, Knott’s Berry Farm’s Ken Parks and Jon Cooke address this age-old challenge using examples from local properties.
The 2nd Annual Leadership Symposium is July 30th, 2018, aboard the historic and haunted Queen Mary in Long Beach, California. The theme of this year’s event is “First Impressions.” Register here: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
