Fort Edmonton Park’s DARK Halloween event has made some changes this year to accommodate the guidelines around the pandemic and the limitations imposed by the park’s construction activities. As a result, much of the Halloween programming will be virtual, but there will be one, live, limited capacity event on site. Rather than its usual 12 days of events, there will be 31 days of DARK throughout the month of October. The emphasis this year is the DARK coming to guests through virtual activities rather than guests venturing into the DARK.
Tickets to the on-site event, Paranormal Investigations, have sold out as have tickets for the online events DARK Mixology and DARK Escape-Haunts of Selkirk, but three other online events—Curio Shoppe, Quiz Night, and The ‘Raveyard—all of which are virtual, either don’t require tickets or tickets were still available as of October 14th.
DARK has successfully pivoted this year to maintain brand awareness and keep its customers engaged. “We decided, early on, that our goals were to maintain brand awareness, stay in the market, deliver an exceptional experience, and be financially responsible,” said Teresa Ryan, creative director of DARK. One way the DARK team did this is by explaining what would be different this year in its marketing and social media for weeks leading up to the event.
Full article: https://hauntedattractionnetwork.com/fort-edmonton-park-dark-halloween-2020/
