Marketing Monday Ep 4: Social Media

Specter Media (@specter_media) comes on the show to help us tackle Social Media Marketing & Management for haunts and haunted attractions. Specter Media provides, among other services, social media management for haunts and they bring great information to the table. This episode is a little long, but we lay a great basic foundation for haunts looking to break into or improve their social media. We cover the basics of defining social's place in a haunt all the way to post content, branding, and voice. Listen to this episode if you're not too familiar with social, if you don't have a plan for social, if you don't have a strategy for posting, if you don't have dedicated social time, etc. We do NOT cover in this episode (though we will in future episodes): how to create social ads/buying policies/marketing plans.
Use the Hashtag #MM03 if you want to continue discussion of this on Twitter.