Patrick Konopelski from Shocktoberfest Scream Park gives a postmortem on his 2020 season. Shocktoberfest had a great year, but that took a lot of pivoting. Patrick discusses what his team did beyond the basic safety measures, including shifting their advertising spend and transition the hayride to a walkthrough.
Postmortem: Shocktoberfest Scream Park in Pennsylvania
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