Continuing our Road to Reopening Halloween education, this session focuses on what to tell your guests. What should your signage say? How will you enforce safety? Should you film cleaning? How can you work safety into your haunt's narrative? What should you include in online advertising? Should you survey ahead of time? Will you allow only pre-sale tickets?
We'll explore all the aspects of personalizing your messaging in preparation for opening.
Speakers:
Brad Jashinsky, Director of Marketing at John's Incredible Pizza
Liz Irving, Clarion Events / HAuNTcon
Moderator: Phil Raybourn - Creative Principal at Raybourn Creative
