Episodes

Jan. 19, 2016

Part 2- A Look At Haunt Marketing Gone Right & Wrong

This episode finishes out our two-episode subject: reflections on haunt marketing experiences from our hosts. This week Tyler discusses his past marketing trials as Creative Director for Scream Park in Lexington. Get on The Marketing Monday email...

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Jan. 18, 2016

Dr. Terror Eyes Previews his 3 upcoming HAuNTcon Courses

In this HAuNTcon Unearthed Episode, Dr. Terror Eyes discusses the 3 courses he will be teaching at HAuNTcon 2016. The courses are: Easy Skull Corpsification Workshop (Saturday 5:00pm-6:30pm), How to Scare Patrons Using Digital Projection Systems...

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Jan. 16, 2016

Bonus: The 3 Myths of Social Media Marketing

In this short bonus episode, Philip reads "The 3 Myths of Social Media Marketing" by Austin Smoot of Specter Media. This article appeared in the January Issue of The Haunt Journal. Get on The Marketing Monday email list by texting …

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Jan. 15, 2016

A Look Into HaunTopic Radio, Scary Visions, and The Haunter's Toolbox

Another show joining the 2016 lineup of the Haunted Attractions Network is "The Haunter's Edge," a show focusing on the best resources available for haunters of all levels. When designing the show, the resource that remained on the top of …

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Jan. 12, 2016

A Look At Haunt Marketing Gone Right & Wrong

Tyler and Philip are back for 2016! This episode has several raves and a rant at the beginning, and then goes into a two-episode subject: reflections on haunt marketing experiences from our hosts. This week Philip discusses his past marketing …

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Jan. 11, 2016

Castle Blood in Monessen, Pennsylvania

Castle Blood, a theatrical haunted attraction in Pennsylvania, has been thrilling guests for 23 years with what they call “interesting denizens of the Castle in all their dark, morbid forms, without all the chainsaws and ax murderers.” Now located in...

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Jan. 6, 2016

The Zombie Face Mugs of Turkey Merck Pottery

We came across some pieces of hand-sculpted pottery which captured in their oozing faces the essence of the industry- the zombie head mug series by Kevin Merck. Functional, fascinatingly detailed, and gruesome these mugs have become quite famous....

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Jan. 6, 2016

The Haunt Tour is Back! 2015's West Deer Nightmare in this episode

The Haunt Tour is back! First, we're finishing up some of the 2015 visits. This episode covers the 2015 visit to West Deer Nightmare in Bairdsford, Pennsylvania. You can READ the full review below:...

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Dec. 21, 2015

Wall Panel Planning: Hot Wire How To

Hot Wire How To is back for 2016! Shaina & Philip are joined by Victoria in this season premier, and together they discuss what you need to consider before making your foam paneling. The next few shows will discuss how …

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Dec. 15, 2015

Checkmate: A Simple Message That Fills The Market Hole.

Tyler and Philip return to the most important (and difficult) concept for haunters and all businesses- Positioning. This one is very dense, but crucial to make sure that your marketing dollars are not completely wasted. Specific industry examples are...

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Dec. 7, 2015

Budgeting: How To Determine Your Marketing Budget.

Tyler and Philip discuss different methods for determining your marketing budget, share some real haunt examples, and discuss agency costs. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next...

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Dec. 1, 2015

Positioning: How You Compare.

Philip raves about 'HorrorNaments,' Tyler rants about escape rooms, and the hosts discuss how and why to craft positioning statements for your haunt. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for...

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Nov. 23, 2015

Features vs Benefits: Defining Your Unique Value Proposition.

Tyler & Philip share a few raves and discuss how to define your haunt based on benefits versus features. Philip suggests a T-Chart method you can used based off your SWOT analysis from last week. Get on The Marketing Monday …

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Nov. 16, 2015

Why a SWOT driven Marketing Plan is the best kind of plan.

Tyler & Philip try a new format: introductions, a few raves on haunted attraction marketing elements, and why a SWOT Analysis needs to guide your Marketing Plan. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or …

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Nov. 9, 2015

Target Markets: How & Why.

Tyler & Philip discuss 5 characteristics that help to define your target markets: Size, Geographic, Demographic, Psychographic, and Behavioral. The hosts also recap surveying, emphasize that 'marketing is not selling,' and outline the marketing...

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Nov. 2, 2015

The single most important thing you should be doing right now.

Tyler & Philip discuss how and why to run a survey right away. Several different types of questions (Operational, Demographic, Pricing, and Habitual) are discussed, and why you would use each different type (at a max of 5). Methods of …

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Oct. 31, 2015

Happy Halloween

Happy Halloween from the Haunted Attractions Network- May your Jack-O-Lanterns burn bright, long into the night. Shout-Outs in this episode include: Scott from The Vault of Souls, Paul from Halloween Machine Magazine, Shaina from the Hot Wire Foam...

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Oct. 26, 2015

Tombstone Dry-Brushing: Hot Wire How To

Shaina and Philip recap the tombstone contest and discuss how to dry brush your tombstone and make it come to life. For more information on the contest & show go to: http://hwffhowto.com/

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Oct. 26, 2015

Do you have these 5 basic bases covered?

Tyler & Philip discuss the 5 most important elements to have in place before Halloween: making sure your web presence has the key elements in place, having a way for guests to contact you immediately, optimizing your website to go …

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Oct. 24, 2015

The Bunker Experience in Pasadena, California

The Bunker Experience is a 45 minute escape game & maze, set in a post-apocalyptic sci-fi world. Participants will be transferred into a science fictional alternate reality that evokes an interactive experience in a group environment. You must be 18...

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Oct. 20, 2015

Haunted Hills Estate in Uniontown Pennsylvania

Jackie Wymard (aka Spooky Girl) discusses Haunted Hills Estate, which is comprised of 3 adventures (Challenge Trail-Undead, Legends-Possession, and Slaughterhouse Escape) ranging from 30-60 minutes in length. Haunted Hills Estate is already open and...

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Oct. 20, 2015

West Deer Nightmare in Bairdford Pennsylvania

West Deer Nightmare, a haunted house in Bairdford, PA, immerses its visitors in the fictional story of serial killer Noah Hobbs and his 1952 “West Deer Massacre.” West Deer opened for its 9th year on October 2nd, running Fridays and …

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Oct. 19, 2015

What do guests expect from your haunt, and are you violating their tr…

Tyler & Philip discuss the difficulty of haunts accurately explaining what they offer, a rave about McCall's Haunted Farm (http://www.mccallshauntedfarm.com/), how to respond to guest criticism socially, and a rant about The Keep...

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Oct. 17, 2015

Tombstone Stenciling: Hot Wire How To

Shaina and Philip recap the tombstone contest and discuss how to stencil words onto your tombstones for engraving. To see the tip sheet, go to: http://gallery.hotwirefoamfactory.com/tombstone-tip-3/ For more information on the contest & show go to:...

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